Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact por Annette Simmons

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Titulo del libro : Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Fecha de lanzamiento :
Autor : Annette Simmons
Número de páginas :
ISBN :
Editor :

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Annette Simmons con Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch--any place you make a case for new customers, more business, or your next big idea--you'll have greater impact if you have a compelling story to relate.

Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to:

Capture attention
Motivate listeners
Gain trust
Strengthen your argument
Sway decisions
Demonstrate authenticity and encourage transparency
Spark innovation
Manage uncertainty
And more

Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across--and connect successfully with any audience.